- Surpasses US $ One billion revenue target:
The Sri Lankan tea industry is poised to take a giant leap in the international tea market and the country has comfortably crossed US $ one billion revenue in the tea industry, HVA Group Chairman Rohan Fernando said.
He said country has the potential to make US $ five billion in revenue from the tea industry in 10 years.
Addressing the "Product liability and product recalls seminar" Chairman Fernando said adopting a good brand building process while adding value to the products will assist in achieving these business targets. "Sri Lanka is the pioneer in building branding when it comes to tea industry and no other country has done it so far. The country is unable to go forward without having a proper brand building effort. Fishery, marine, boat building, gem and jewellery and spices should be branded to enhance export revenue," Fernando said.
He emphasized the significance of product liability as it is a technical jargon for exporters. However, more exporters are trying to make contacts with foreign countries to sell their products and make profits without paying attention to long-term marketing strategies.
Product liability is also considered as brand builder and making Sri Lanka branding, country would be able to go beyond Rs 20 billion export revenue mark by 2020.
source - www.dailynews.lk
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