Thursday, October 6, 2011

Dankotuwa gets deeper into Indian market

Sri Lanka’s porcelain tableware maker Dankotuwa Porcelain PLC has penetrated deeper into the Indian market as it continues to face stiff competition from other regional producers and struggles to maintain demand for its products in traditional western markets in the verge of a double-dip recession.

"Although facing severe competition from many overseas producers in Bangladesh, Indonesia and China, Dankotuwa has always responded quickly to changing market demands and has won back the markets.

With the more recent and more severe downturn in the traditional markets of Europe and USA and the turnaround in those markets taking time, the company is now focusing on the Asian region and has been making steady inroads into India," Dankotuwa said in a statement.

"Recently the company signed an agreement for an agent in the Maharashtra and Goa areas of India, and therefore our products which are already available in the South and in the Northern States of India will now be available in Mumbai and other western areas of India as well," the company.

Dankotuwa continued its winning streak of export awards by winning a Gold Award at the National Chamber of Exporters (NCE) Awards ceremony held recently. Dankotuwa has consistently won awards for exports since 1989 and has an award under its belt almost every year since 1989. It won the pinnacle of NCE awards in 1996, 1997 and in 2004 when it won the most coveted "Sri Lanka’s Most Outstanding Exporter of the Year" award for three years. In 2005 it also won the top award "Sri Lankan Exporter of the Year" under the Presidential Export Awards Scheme.

With the global economy shrouded in uncertainty with the US and EU economies in turmoil, it has been recognised that the sustainability of our export sector would depend on how fast and how affectively inroads are made into the large, dynamic and growing markets of Asia, particularly those of India and China.

Tapping into the supply chain of regional competitors such as Bangladeshi and Pakistani exports is another option worth evaluation, trade economists say.

source -

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