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Friday, December 17, 2010

CIC develops new Basmati rice

Charumini DE SILVA

CIC Agri Businesses has developed a red Basmati rice for the export market. The demand for this rice has shown a marked growth as it is also healthy. The company exports rice in large quantities compared to other products of the company.

Rice is being exported to US, Canada, Germany, Australia and New Zealand.

CIC Agri Businesses Managing Director and CEO Keerthi B Kotagama said Sri Lanka is enriched with both natural and human resources to be one of the best food suppliers in the global arena.

He said people have shown interest in entering the agricultural industry with the Government encouraging people with various programs like Api Wawamu - Rata Nagamu. However, the country has not realized its actual potential in the agriculture industry. He said during this year the company has exported around 1,200 metric tonnes and expect to increase rice exports by 25 percent in 2011. Sri Lanka has a large variety of rice, but these rice types have not been improved upto export quality.

The company is initially purifying our own rice varieties while improving the quality to compete in the export market.

The planting material requirement of the country increases every year and the lack of quality material for planting purposes is considered one of the greatest impediments to develop the agriculture industry in Sri Lanka.

There is a growing potential for maize cultivation as the prices of maize is increasing rapidly. One of the reasons for the price increase is that maize is now heavily used to produce bio fuel and it is used in the animal feeding industry too. With the world seeking green energy sources, the demand for maize will further improve.

"Farmers should be encouraged to cultivate crops such as maize which has a growing demand with high returns on investment. More lands should be utilized to harvest better yields that could focus more on the export market. At present CIC Agri Businesses has around 10,000 outgrowers," Kotagama said.

CIC Agri Businesses is ready to provide consultancy services for individuals and enterprises.

source - www.dailynews.lk