The revamped consumer travel brochures of Sri Lanka Tourism have been adjudged the PATA Gold Award winner for 2010. The brochures were entered with a title that reads Revamping Consumer Travel Brochures of Sri Lanka Tourism and it won in the Marketing Media – Consumer Travel Brochure category. This is the first time in Sri Lanka Tourism’s history that it has achieved Pata Gold.
The judges were most impressed with the quality of the entry and; with the overall high standard of entries submitted this year. Sri Lanka Tourism was competing with nearly 200 entries from 80 organizations and individuals worldwide.
The Pacific Asia Travel Association (PATA) is a membership association that works towards the responsible development of the Asia Pacific travel and tourism industry. In partnership with private and public sector members PATA enhances the sustainable growth, value and quality of travel and tourism to, from and within the region. PATA organizes the Gold awards on an annual basis.
The award will be presented at the Venetian Macao Resort Hotel on September 17, at an event that is expected to attract close to 500 participants. The brochures were designed by Phoenix O and M and the photographs were carefully selected by the staff at Sri Lanka Tourism Promotion Bureau.
“We took a different approach after conducting research on competing destinations brochures. We decided to go with a picture led approach as the research clearly showed that most consumer brochures are used at a very early stage of the decision making process. Therefore these brochures act as an interest generator rather than documented information,’ said Sri Lanka Tourism Promotion Bureau, Managing Director Dileep Mudadeniya.
Sri Lanka Tourism Promotion Bureau has produced close to 12 new brochures which on various themes including nature and wildlife, beaches, festivals and events to name a few. Each brochure has approximately 12 language translations each. All the brochures have been converted to E brochures which can be accessed at www.srilanka.travel, ensuring easy transference of data.
‘We have these brochures in various travel fairs and has been in demand with tour operators around the world. It has been a longstanding need. We are happy at having finally struck gold at Pata and delighted these brochures have gained world class standards,’ said ASMET President Siri de Silva.
source - www.dailynews.lk
1 comment:
We will win more awards in the near future.
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