Thursday, September 22, 2011

Shaw Wallace to introduce own brands

Shaw Wallace Ceylon PLC, a subsidiary of Renuka Holdings PLC is planning to launch their own brands in the future leveraging on expertise in manufacturing, research and development and innovation, a director of the company said.

Shamindra Rajiyah who is also the CEO of Renuka Holdings said the company has plans to set up a dedicated industrial solutions division which will create value added effects like additives, ingredients, flavourings, which will enhance the portfolio of industrial raw materials.

Recently the company was transformed into a cutting-edge entity powered by innovation and technology through sales force automation by Axienta Ltd.  This integrated distribution process will be fully automated to enhance its sales efficiency and cater the growing demands of the industry.  “Our company and brands enjoy a lifetime of trust amongst our consumers and stakeholders, and believe we are now well positioned to seize opportunities and take the company to another level.

The sales force automation is one such step forward in our journey to be one of the country’s top FMCG houses,” averred Rajiyah.

Shaw Wallace Ceylon Ltd represents the FMCG sector of the Group having one of the most established and most extensive distribution networks in the country. Many of its own brands such as Captain and Plaza canned fish, Sun Gold instant drinks, Rainers colorings and essences, Ranposha breakfast cereal, Milk White laundry soap, Ranwan Venivel herbal soap and agencies such as Ajinomoto flavour enhancer, Supermax shaving products are popular household names in Sri Lanka.

In the company’s automotive products sector, the key brands Delphi Lockheed brake oil, Grip tubes, Dunlop two wheeler tyres and Pioneer three wheeler tyres continued to hold significant market share with many local and international brands performing well. 

For the year 2010/2011, Shaw Wallace Ceylon recorded impressive results by achieving a turnover of Rs. 2.4 billion and a profit after tax of Rs. 189 million.

“Considering the market conditions and industry competition, this achievement is outstanding,” Rajiyah added.

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