Friday, September 30, 2011

Fiat ready to begin business in SL

By Channa Fernandopulle

The Fiat brand has been re-introduced into the Sri Lankan market through authorized dealers, Speed Italia, a company under LOLC umbrella.

The first batch of exports to the country consisted of 72 Fiat Linea cars of which 50 were allotted to Sri Lanka Air Force.  The car market in the country currently sees around 20,000 units per annum and according to Fiat India, the company aims to capture a 5% market share during the first year.

“As an initial step, we have set up the main Speed Italia showroom in Colombo which will showcase Fiat’s latest brands. Moving forward, we will be setting up a number of showrooms in strategic locations around the country, making the brand widely available to the public” said Kapila Jayawardena, Group Managing Director/CEO of LOLC. Fiat, which conducts manufacturing operations in both Italy and India, are manufacturers  of the Punto, Fiat 500, Fiat Bravo and the Fiat Linea, with the latter being among the vehicles manufactured in India.

Jayawardena further stated that after-sales service is a top priority for the company and can be obtained via the LOLC Group’s eco-friendly workshop in Rajagiriya.

“We have established facilities especially on after-sales services to ensure that maximum care is given to our customers. We are well equipped to address the individual requirements of our customers quickly and efficiently. We are confident that the introduction of the new brands will offer new and exciting opportunities to Sri Lankan customers,” added Jayawardena.

Fiat, which is the 7th largest car manufacturer in the world, has made a move towards more eco-friendly vehicles, with its vehicles recording some of the lowest levels of carbon emissions for the fourth year running.

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