Monday, April 30, 2012

PCH makes it to top 50 brands again

Forging ahead as a leading player in the ICT arena, PC House PLC (PCH) made it to the Top 50 in Sri Lanka’s Most Valuable Brands yet again, climbing two places to number 48 this year.

 In the recently-published list of Sri Lanka’s Leading Brands, conducted by Brand Finance Lanka and Media Services, PCH maintained its position as the best rated ICT company, in a league where companies are valued on performance, accountability, and transparency.

Commenting on this accomplishment, PCH Head of Group Marketing Rizwan Anise said: “We see this achievement as an endorsement of our marketing strategy implemented to spearhead the industry, which is the same platform that won us the 50th place last year. Our marketing strategy is directed towards the accomplishment of our corporate vision; to be the benchmark in ICT in Sri Lanka.”

 “We have come from humble beginnings and notched a place in this prestigious list amongst some very important brands. This just proves that our strategies have worked well and we can be proud of who we are,” he added.

 Brand Finance is an international leader in quantifying and leveraging the value of intangible assets. With 23 offices worldwide, the Sri Lankan joint venture commenced operations in 2003. The focus on the key areas and the selection process includes valuation, analytics, strategy and transactions. 

 PCH started as an IT hardware retailer, and now has consolidated to the solutions business, earning itself a reputation as a pioneer in modern ICT in Sri Lanka. Being the preferred local distributor for many global giants in ICT, PCH has proved its stability and quality in all of its business endeavors.

PCH holds partnerships with IT giants such as Microsoft, Cisco, IBM, Lenovo, Adobe, SAP and Corel.

 As the market leader, PCH has maintained aggressive financial performance during the past year, opening its second 9to9 showroom in Kandy, launched Sri Lanka’s first IT help-line launching a IT helpdesk in Sabaragamuwa University in light to serve University students and staff and their continued dedication to forging numerous partnership with both global and local IT magnates to ensure the best possible ICT experience for its clientele.

 With the country poised to take on a new era, PCH has been playing a proactive part in lifting the nations ICT literacy through programs conducted island wide. These programs are educative, inspiring and ensure a skilled future for many youth across this developing nation.

 PCH possesses a valuable product/solutions and services portfolio and has stretched their business vertically, integrating into solutions and services, focusing on corporate and domestic markets and horizontally widening the product and solutions portfolio with new segment additions and leveraging into new markets like research and BPO and KPO Solutions (through the acquisition of Infoserve private limited, a reputed BPO/KPO solutions provider). 

 PC House PLC Chairman S.H.M. Rishan, who was recently recognized for his entrepreneurship within the industry at the Asia Pacific Entrepreneurship Awards, added: “We are constantly finding ways of expanding our businesses by driving IT innovations through corporate and retail market segments. We remain focused in offering quality solutions and products, and strive to maintain a reputed customer care and after sales service.”

He added that many of the senior management have been head hunted for their specific roles and come with the experience and expertise required to keep pace with global trends and the ability to source new businesses and strengthen ties with multinationals. 

 PCH is the new corporate brand identity for PC House PLC which is listed on the Colombo Stock Exchange. The new brand identity reflects the change from a family owned business to a public company with a vision to be the benchmark for ICT in Sri Lanka.

 PC House was incorporated as a limited liability company in the year 2000, after having commenced business in 1997 and became PC House PLC. Its Board of Directors consists of S.H.M. Rishan, Mangala Boyagoda, Sarath Wikramanayake, Modarage Thilakasiri, Shanti Kumar Nadarajah, Kuvera de Zoysa and Sharmila Rishan.

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