Forging ahead as a leading player in the ICT arena, PC House made it to the Top 50 in Sri Lanka’s Most Valuable Brands for 2011. In the recently published list of Sri Lanka’s Leading Brands, conducted by Brand Finance Lanka and Media Services, PCH debuts as the best rated ICT company making it into the league of most valuable brands in the country, where companies are valued on performance, accountability, and transparency.
S.H.M. Rishan, Chairman of PCH stated, “This is a great achievement for us as we make it to the Top 50 as Sri Lanka’s Most Valuable Brands. Judging by this achievement, we can proudly say that the PCH promise to extend cutting-edge ICT innovation across the island has made an impact in the industry and in the mindset of the people we serve.”
Brand Finance is an international leader in quantifying and leveraging the value of intangible assets. With 23 offices worldwide, the Sri Lankan joint venture commenced operations in 2003. The focus on the key areas and the selection process includes valuation, analytics, strategy and transactions. Some of the newcomers on this year’s list, referred to as the ‘new brigade’ have been identified because of their landmark IPOs as well as their aggressive and proactive marketing and branding strategies, and transparency in corporate performance. As the market leader, PCH has maintained aggressive financial performance on the heels of the hugely successful IPO. This was in line with the Company’s strategic corporate re-branding, the branch expansions including the opening of its popular 9to9 showroom, the setting up of Procifinity to cater to outsourcing requirements of local and overseas based enterprises, and Greenwich that specializes in designing, developing and implementing enterprise systems for medium to large-scale companies by providing the latest technology in support of global business strategies.
With the country poised to take on a new generation, PCH has been playing a proactive part in lifting the nations ICT literacy through programmes conducted island wide. These programmes are educative, inspiring and ensure a skilled future for many youth across this developing nation.
The PCH promise also includes a distributor and dealership network with the very latest technology as well as the availability of the best brands inclusive of excellent after sales services. Meanwhile the company is also poised to embark on a major green initiative this year.
S.H.M. Rishan, added, “We are constantly finding ways of expanding our businesses by driving IT innovations through corporate and retail market segments. We remain focused in offering quality solutions and products, and strive to maintain a reputed customer care and after sales service.”
He added that many of the senior management have been head hunted for their specific roles and come with the experience and expertise required to keep pace with global trends and the ability to source new businesses and strengthen ties with multinationals.
source - www.dailymirror.lk
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