Monday, June 13, 2011

Rocell to setup third tile factory

By Jithendra Antonio

Looking ahead of the potential growth in the tile industry, Sri Lanka’s premier tile manufacturer Royal Ceramics Lanka PLC (RCL) is planning to invest approximately Rs. 3 billion to build a third tile factory in Kiriwattuduwa, Homagama.    
                         
The Managing Director of RCL, Nimal Perera in his review for the company’s latest annual report said that the work on the plant will begin in June this year, and RCL has already contracted overseas companies to supply the machinery.

 “Once completed in about 18 months, the plant will add 12,000 square meters per day to existing capacity.

With this, we hope to have adequate stocks to supply,” Perera notes adding that RCL currently controls more than half of the country’s tile and bathware segments, which is a testimony to RCL’s continuous investments to brand growth.

He however stresses that Royal Ceramics’ (RCL) production lines continued to be dogged by high energy costs and shortages of vital raw materials including ball clay and feldspar, which are used to manufacture tiles.

 Meanwhile Chairman of RCL A.M. Weerasinghe states that in April this year, the company acquired a paint and allied manufacturing company called, “Ever Paint and Chemical Industries (Pvt) Ltd” which retails under the brand name “Colorbrite”.

“We will continue to expand and invest into our existing products, and also scout for new businesses that give us
synergies or avenues to diversify the portfolio,” Weerasinghe stresses.

 “We have earmarked investments to further consolidate our existing businesses,” Weerasinghe says adding that regardless of being a relatively new entrant to RCL product mix, Rocell Bathware made profits, steadily penetrating into the mid-upper income market.

source - www.dailymirror.lk

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